Liquid Death Economics: US Imports & Trade Analysis
Liquid Death has turned canned water into a cultural phenomenon. This trade analysis uses US Customs import data to trace Liquid Death's supply chain: where the water comes from, which carriers move it, and how their product mix has evolved. We examine the economics of Liquid Death imports and what US ocean shipment records reveal about the beverage industry's shift toward premium, sustainably packaged water.
Explore the interactive import data below. Adjust the date range to see how Liquid Death's US imports have changed over time.
Company History & Supply Chain
Liquid Death was founded in 2017 by Mike Cessario, a former Netflix creative director, with a mission to "kill plastic bottles" by selling mountain water in infinitely recyclable aluminum cans. The brand quickly gained a cult following for its punk-rock aesthetic and environmental messaging. Today, Liquid Death is one of the fastest-growing beverage brands in the US.
What they offshore (historically)
Liquid Death originally sourced water from the Austrian Alps and canned it in Europe. US Customs import data from earlier years reflects ocean shipments of finished product from Austria. The brand has since shifted production to the US; older date ranges in the data below show the prior European supply chain.
What stays Made in USA (current)
Liquid Death now bottles "100% American Made" mountain water in Bland, Virginia, and Mackay, Idaho. Marketing, branding, distribution, and sales are US-based. The shift from Austrian imports to domestic production reflects the economics of reducing ocean freight costs and shortening supply chains.
Data vs. Marketing: What the Import Records Show
Marketed: Mountain water from the Austrian Alps, "murder your thirst," premium sustainably packaged water. Import data (2021–2025): US Customs records show 7 ocean shipments of Liquid Death canned water from Starzinger (Frankenmarkt, Austria) in 2021, via Bremerhaven to Houston, Newark, and Long Beach. In 2025, the data shows zero water imports. Instead, 3 shipments from China: heat shrink film (Qingdao Fullsun) and a waste bin (Jiangmen Langjie). packaging and equipment, not water. Alignment: The Austrian Alps story matches the 2021 data. The 2025 shift to no water imports aligns with the company's move to US domestic production (Virginia, Idaho). The data below reflects this supply chain evolution.
Liquid Death Import Data: Trade Analysis
US Customs import records: suppliers, carriers, origin countries, and shipment volumes. Adjust the date range to analyze Liquid Death economics and supply chain trends.
Liquid Death
4077 REDWOOD AVENUE LOS ANGELES CA 90066 UNITED STATES
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Key Findings from the Liquid Death Import Data
US Customs import records for Liquid Death reveal a clear supply chain shift. The data shows 10 total ocean shipments across 2021–2025, with 3 suppliers and 3 product types. In 2021, 7 shipments of canned water originated from Starzinger (Frankenmarkt, Austria), routed via Bremerhaven to Houston, Newark, and Long Beach. Flexible Transportation handled the majority of water imports. By 2025, water imports ceased entirely; instead, 3 shipments arrived from China: heat shrink film from Qingdao Fullsun Biotechnology and a waste bin from Jiangmen Langjie: packaging and equipment only. The origin-country breakdown (Germany 7, China 3) and port-route map confirm the move from European water sourcing to domestic production, with China now supplying ancillary materials. These findings align with Liquid Death's shift to US bottling in Virginia and Idaho.
For researchers analyzing beverage supply chains, US import data for Liquid Death offers a concise case study in supply chain localization and the economics of reducing ocean freight for water products.