Haribo Economics: US Imports & Trade Analysis
Haribo is the world's largest gummy candy manufacturer, famous for Goldbären (gummy bears) and a wide range of fruit gums and licorice. This trade analysis uses US Customs import data to trace Haribo's supply chain: where the candy comes from, which carriers move it to US distribution, and how Haribo imports have evolved. We examine the economics of Haribo's US trade and what import records reveal about their sourcing strategy.
Explore the interactive import data below. Adjust the date range to analyze Haribo economics and import trends.
Company History & Supply Chain
Haribo was founded in 1920 in Bonn, Germany, by Hans Riegel. The company invented the gummy bear in 1922 and has grown into a global confectionery giant. Haribo manufactures primarily in Germany and Europe, with additional plants in Turkey and elsewhere. The US market is supplied largely through ocean imports from European factories.
What they offshore
Haribo produces most of its candy in Germany and other European countries, with Turkey (Pamir Gida) as a significant supplier. Gummy bears, fruit gums, licorice, and confectionery are manufactured overseas and shipped by ocean to the US. Import data shows Germany, Turkey, Brazil, Spain, and France as key origin countries. The data below reflects these shipments.
What stays Made in USA
Haribo opened its first US factory in Pleasant Prairie, Wisconsin, in July 2023. The 500,000-square-foot facility produces Goldbears and employs nearly 200 associates. Despite domestic production, Haribo continues to import from Germany and Turkey for many products. Marketing, sales, and retail operations are domestic.
Data vs. Marketing: What the Import Records Show
Marketed: German quality, Goldbären, "Kids and grown-ups love it so." Import data (2021–2025): US Customs records show 3,811 shipments. Top origin countries: Germany (1,048), Netherlands (786), Belgium (590), Brazil (577), Turkey (466), Spain (287). Haribo Produktions (Germany) and Pamir Gida (Turkey) are the largest shippers; Haribo Brasil and Haribo España also supply significant volume. Rotterdam and Antwerp serve as European hubs. Yearly volumes: 913 (2021) → 1,171 (2022) → 945 (2023) → 568 (2024) → 256 (2025 YTD). Alignment: The German/Turkish sourcing matches the data. The sharp drop in 2024–2025 aligns with the Wisconsin factory opening in July 2023. The import data below shows the economics of this shift.
Haribo Import Data: Trade Analysis
US Customs import records: suppliers by country, carriers, origin countries, and shipment volumes. Adjust the date range to analyze Haribo economics and supply chain trends.
Haribo
710 W 27 ST HIALEAH FLORIDA UNITED STATES OF AMERICA HARIBOFOODYAHOO COM 00 1 305 888-2382 POSTAL CODE
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Key Findings from the Haribo Import Data
US Customs import records for Haribo show 3,811 shipments from 115 suppliers and 144 product types. The origin-country breakdown is dominated by Germany (1,048 shipments), Netherlands (786), Belgium (590), Brazil (577), and Turkey (466). Top suppliers include Haribo Produktions (Germany), Pamir Gida (Turkey), Haribo Brasil, and Haribo España. The yearly shipment trend shows a sharp decline: 913 (2021) → 1,171 (2022) → 945 (2023) → 568 (2024) → 256 (2025 YTD). The product mix is heavily weighted toward sugar confectionery (HS 170490), candies, and gummy candy (Goldbears, Twin Snakes, etc.). Key carriers include FMSW, BCSL US-MED Line, Standard Fruit, and CMA CGM Daffretenmen. Port routes span Rotterdam, Antwerp, Bremerhaven, Barcelona, Cartagena, Santos, and Istanbul to ports such as Newark, Savannah, and Port Everglades.
The drop in import volume after 2023 aligns with Haribo's opening of its US factory in Pleasant Prairie, Wisconsin, in July 2023. The data confirms Haribo's European and Turkish sourcing for legacy products while domestic production ramps up. Researchers studying confectionery supply chains and US manufacturing reshoring can use this Haribo import data for comparative analysis.